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Alexander Kjerulf


I think this is a great and very overlooked way to build good customer relations.

Ultimately, it means that your thinking has to revolve around the client's needs, not your own.

It also speaks to the fact that the best way to sell to someone is to make them like you and the things you stand for. Once you've reached that point, people will go out of their way to do business with you.

ivan cavero

It's absolutely true. The university only focus on teach to think as lawyers, but not like entrepreuner - lawyers.

Great post Jay!!!!

Marco Antonio P. Gonçalves

Jay, on the approach used by Meredith & Grew, please take a look at the post "The zen of selling by not selling" by Jim Hassett, on a new book:

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